iPhone users are contagious
The expansion of smartphones in the mobile markets is now clearly taking place, in both mature and emerging markets. In Telenor, we experience their take off both in Nordics, Central Europe, and Asia....
View ArticleWill big data end the age of the executive gut feeling ?
Imagine a marketing campaign so successful that your offer sent to one customer reaches 361? Or the percentage of customers who decide to buy a service after a free trial is as high as 99 per cent! As...
View ArticleWhat can you do with only a mobile phone in your pocket?
The project, as its name says, created a mini NFC city in a student campus in Tromsø, Norway, and invited 50 students to test a number of NFC based services. The aim was to move NFC services from labs...
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Who listens to what and how
Together with the University of Oslo and WIMP, Telenor took part in a research project “Clouds & Concerts”, looking into music streaming habits of WIMP music service users in Norway during the past...
View ArticleTelenor Group and Northeastern University partner on ‘Big Data’ research
“Our cooperation with Northeastern University exemplifies the open innovation model that are pursuing in the Telenor Group. By joining forces and sharing knowledge and ideas, we can bring our research...
View ArticleService thinking requires a new mindset
Joined by a number of marketing practitioners and business managers from major Norwegian companies, Stephen Vargo, Nicholas Ind, Tor Wallin Andreassen, Bo Edvardsson, Per Egil Pedersen and other...
View ArticleDigital frontrunners help us predict the future
A team of Telenor researchers wanted to better understand the communications habits of Sweden and Malaysia’s digital frontrunners. They targeted 16-35 year olds who use Internet on their phones and...
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New Research Muscle
Over the past several months Research and Future Studies (RFS) has worked to sharpen its research focus and strengthen the team of scientists in order to better deliver world class research that...
View ArticleI just called to say I love you
Surprise! Despite an obvious growing trend in the use of internet based services, the traditional phone call is still highly relevant. However, its relative importance is decreasing as new...
View ArticleHow to serve customers in 2015 and beyond?
Telenor’s strategic ambition is to be preferred by customers. The Customer Centricity programme in Telenor is a driving initiative in this direction. Customer Care 2015 and Telenor’s involvement in...
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